This is Google’s advertising platform, which allows you to create campaign to reach audiences that are interested in the products and services you offer. As google is the largest search engine, most people use this. So lots of people are attached to it. If you want to advertise for your business, this is the best way to find more clients for your business. Different types of advertisement are available. Before running a campaign, you have to know which is suitable for your business. And you have to run advertising properly . Otherwise, you will lose a huge opportunity.
There are different types of campaign is available.
1) Search Ads -Also known as Pay per Click (PPC) Ad
2) Dynamic Search Campaign
3) Display ad
4) App Promotion ad
5) Video ad
6) Shopping ad
7) Local Search ad
8) Call-Only ad
Our team is more experienced. They are capable of doing all kinds of campaign
a) Manual CPC
b) CPM
c) vCPM (viewable Cost per impression)
a) Target CPA
b) Target ROAS
c) Maximize Clicks
d) Maximize Conversions
e) Maximize Conversion Value
f) Enhanced CPC (ECPC)
g) Target Impression Share
h) Target Page Search Location
Keyword Research: Keyword Research is the most important part of google ads services. The result of a campaign depends on the right keywords. Our Keyword Research expert will find out right keyword for your business
Competitor Analysis: Competitor Analysis is one of the key factors in ad management. We have a team of Competitor Analysis experts who will find out details about your competitor through deep Competitor Analysis.
Campaign Design: We design campaign with optimized content. The result directly depends on content. So it should be done properly. Let us design your ad campaign for optimal success.
Campaign Management and Optimization: The core stage in google ads services is Campaign Management. After running an ads, you have to follow up on the result. And you have to optimize it depending on performance. Our highly efficient team is here for doing this for you.
Evaluation and Reporting: At the end of every ad campaign, we come up with reporting. We evaluate the result and provide you the insights. These insights help you to do better planning in the future.
Sherazi IT is one of the best Google Ads Service Agency in Bangladesh. We have extensive experience in this service. We have the best digital marketing expert team to do this service. We provide professional and quality full service. This is why our clients choose Sherazi IT for their advertising. Providing quality services begins with experience and ends with dedication, we become our client’s first choice. And a long-lasting partnership is built between the client and Sherazi IT
You have to configure your Google campaign perfectly. Google campaign configure processes are mentioned below:
Google search ad is known as Pay per click (PPC) or cost-per-click (CPC). Normally it is used to send traffic to websites.
In this advertising model, advertisers pay the publisher (such as Google) when the ad is clicked.
On 16th March 2022, Google announced that niversal Analytics will be stopped on 1st July 2023. Enterprise users, who are using GA360, may be able to process in UA for slightly longer. But Universal Analytics will not process any kind of data after the declared time. Universal Analytics (UA) will automatically replace GA4.
Generally, Google analytics(GA) and Facebook pixel track and collect website visitors’ data by using browser cookies. But recently apple does not allow providing any kind of user data through their browser cookies. Other browsers like Google chrome and Mozilla Firefox also declare to stop providing their user’s data. So it will not possible for GA and Facebook pixel to collect any kind of visitor’s data. So an alternative solution is developed which is server-side tracking. In this process, GA will track and collect visitors’ data from the website server by using a cloud server and google tag manager. Google and Step.io is the cloud server that is used for server-side tracking.
Some advantages to server-side tracking are mentioned below:
Performance gain: The most important advantage of server-side tracking is that it increases website performance. Instead of sending the requests to the user, they can now be sent to the server. So the performance is increased.
Data accuracy: As many browsers already block third-party cookies, third-party cookie data will be less accurate. But With server-side tracking, that isn’t the issue. So collecting data through the server side is more accurate.
More secure: Server-to-server communication happens in server-side tracking. So tracking data transfer is more secure.
©2023 Sherazi IT. All Rights Reserved.