Sherazi IT Has Extensive Experience In This Service. Our GA4 Setup Will Help You With A Core Analysis Of Business
We Provide The Best Professional Service At A Reasonable Price. Our Service Cost Is More Affordable For Our Valuable Customer
We Have A Large Experienced Team For Configuring GA4 Server-Side Tracking Through Google Tag Manager.
If You Have An ECommerce Business. Then Our GA4 Enhanced ECommerce Service Will Help You To Get All Kinds Of Sales-Related Data.
By using the service, you can track the multi-channel visitor. All kinds of website visitor’s activities are tracked by this. As you can get all kinds of data on the platform, you can use this report for your business planning and also use the visitor’s information for remarketing.
Yes, By using Google analytics, one can save advertising money. Maybe you are paying more than a thousand dollars for different social media or search engine advertisements. it provides channel-wise details reports. By getting details data from the platform, you realize which marketing channels are working for your business, and which are not working
Google Analytics 4 (GA4) isn’t an upgrade version of Google Universal Analytics. It is a replacement that changes entirely. Some differences between Google Universal Analytics and GA4 are mentioned below:
Overall, GA4 platform helps you analyze funnels, conversion paths, and customer journeys more easily.
On 16th March 2022, Google announced that niversal Analytics will be stopped on 1st July 2023. Enterprise users, who are using GA360, may be able to process in UA for slightly longer. But Universal Analytics will not process any kind of data after the declared time. Universal Analytics (UA) will automatically replace GA4.
Generally, Google analytics(GA) and Facebook pixel track and collect website visitors’ data by using browser cookies. But recently apple does not allow providing any kind of user data through their browser cookies. Other browsers like Google chrome and Mozilla Firefox also declare to stop providing their user’s data. So it will not possible for GA and Facebook pixel to collect any kind of visitor’s data. So an alternative solution is developed which is server-side tracking. In this process, GA will track and collect visitors’ data from the website server by using a cloud server and google tag manager. Google and Step.io is the cloud server that is used for server-side tracking.
Some advantages to server-side tracking are mentioned below:
Performance gain: The most important advantage of server-side tracking is that it increases website performance. Instead of sending the requests to the user, they can now be sent to the server. So the performance is increased.
Data accuracy: As many browsers already block third-party cookies, third-party cookie data will be less accurate. But With server-side tracking, that isn’t the issue. So collecting data through the server side is more accurate.
More secure: Server-to-server communication happens in server-side tracking. So tracking data transfer is more secure.