This service is most important for your business. This is the platform that collects data from websites and apps. And create reports by using the collected data. This report provides insights into your business. It makes a visual report which shows all necessary information such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions, and more. You can analyze your customer behavior by using it. By this, you can get an overview of your business. As google analytics is more important for your website, so you should configure it properly to track every single activity of your visitors. As Sherazi IT is the best It and digital marketing agency, you should hire Sherazi IT for doing it in the proper way.
Sherazi IT is the best digital marketing company in Bangladesh. So if you want to get the facility of using this service, You should hire Sherazi IT.
Sherazi IT does the configuration by using the advanced technique. We do not directly insert any configuration JavaScript code into the website’s backend. Because by inserting more JavaScript code, your website will be slow. We use Google Tag Manager for inserting all those scripting codes. This will make your website light and fast.
Sherazi IT is one of the best google analytics service providers. We have experienced experts for doing the configuration. Specially our team is more experienced to configure server side tracking through google tag manager and cloud server. This is why our clients choose Sherazi IT for this service. Providing quality services begins with experience and ends with dedication, we become our client’s first choice. And a long-lasting partnership is built between the client and Sherazi IT.
Yes, By using Google analytics, one can save advertising money. Maybe you are paying more than a thousand dollars for different social media or search engine advertisements. it provides channel-wise details reports. By getting details data from the platform, you realize which marketing channels are working for your business, and which are not working
Google Analytics 4 (GA4) isn’t an upgrade version of Google Universal Analytics. It is a replacement that changes entirely. Some differences between Google Universal Analytics and GA4 are mentioned below:
Overall, GA4 platform helps you analyze funnels, conversion paths, and customer journeys more easily.
On 16th March 2022, Google announced that niversal Analytics will be stopped on 1st July 2023. Enterprise users, who are using GA360, may be able to process in UA for slightly longer. But Universal Analytics will not process any kind of data after the declared time. Universal Analytics (UA) will automatically replace GA4.
Generally, Google analytics(GA) and Facebook pixel track and collect website visitors’ data by using browser cookies. But recently apple does not allow providing any kind of user data through their browser cookies. Other browsers like Google chrome and Mozilla Firefox also declare to stop providing their user’s data. So it will not possible for GA and Facebook pixel to collect any kind of visitor’s data. So an alternative solution is developed which is server-side tracking. In this process, GA will track and collect visitors’ data from the website server by using a cloud server and google tag manager. Google and Step.io is the cloud server that is used for server-side tracking.
Some advantages to server-side tracking are mentioned below:
Performance gain: The most important advantage of server-side tracking is that it increases website performance. Instead of sending the requests to the user, they can now be sent to the server. So the performance is increased.
Data accuracy: As many browsers already block third-party cookies, third-party cookie data will be less accurate. But With server-side tracking, that isn’t the issue. So collecting data through the server side is more accurate.
More secure: Server-to-server communication happens in server-side tracking. So tracking data transfer is more secure.
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